Visual Identity & Web Design
Yeet Marketing 2025
Visual Identity & Web Design
Yeet Marketing 2025
Visual Identity & Web Design
Yeet Marketing 2025
Visual Identity & Web Design
Yeet Marketing 2025
Overview
Yeet is a forward-thinking marketing agency in Lynnwood, Pretoria, delivering cutting-edge, evidence-based strategies that help businesses lead their industries.
Overview
Yeet is a forward-thinking marketing agency in Lynnwood, Pretoria, delivering cutting-edge, evidence-based strategies that help businesses lead their industries.
Overview
Yeet is a forward-thinking marketing agency in Lynnwood, Pretoria, delivering cutting-edge, evidence-based strategies that help businesses lead their industries.
Overview
Yeet is a forward-thinking marketing agency in Lynnwood, Pretoria, delivering cutting-edge, evidence-based strategies that help businesses lead their industries.
The Problem
When I joined Yeet, the brand was in an early growth phase, actively exploring how it wanted to present itself visually. The team was open to experimentation, with a clear intention to evolve the brand’s look and feel as the business matured. This created a need for strong visual direction, consistency, and scalability as the agency grew.
The Problem
When I joined Yeet, the brand was in an early growth phase, actively exploring how it wanted to present itself visually. The team was open to experimentation, with a clear intention to evolve the brand’s look and feel as the business matured. This created a need for strong visual direction, consistency, and scalability as the agency grew.
The Problem
When I joined Yeet, the brand was in an early growth phase, actively exploring how it wanted to present itself visually. The team was open to experimentation, with a clear intention to evolve the brand’s look and feel as the business matured. This created a need for strong visual direction, consistency, and scalability as the agency grew.
The Problem
When I joined Yeet, the brand was in an early growth phase, actively exploring how it wanted to present itself visually. The team was open to experimentation, with a clear intention to evolve the brand’s look and feel as the business matured. This created a need for strong visual direction, consistency, and scalability as the agency grew.
Previous Yeet Posts and designs
Previous Yeet Posts and designs
Previous Yeet Posts and designs
Previous Yeet Posts and designs
My role was to help shape and formalise that direction working closely with the client to test ideas, explore visual styles, and gradually define a cohesive identity that aligned with Yeet’s ambitions.
My role was to help shape and formalise that direction working closely with the client to test ideas, explore visual styles, and gradually define a cohesive identity that aligned with Yeet’s ambitions.
My role was to help shape and formalise that direction working closely with the client to test ideas, explore visual styles, and gradually define a cohesive identity that aligned with Yeet’s ambitions.
My role was to help shape and formalise that direction working closely with the client to test ideas, explore visual styles, and gradually define a cohesive identity that aligned with Yeet’s ambitions.
The challenge
During a period of growth and exploration, Yeet was refining its visual language across platforms while operating within a template-based website, making it essential to align visuals and messaging into a clear, consistent, and strategic system.
My Approach
Visual Exploration & Testing
Instead of choosing a direction upfront, I ran A/B design testing using static posts and ads with input from the CEO.
This allowed us to:
• Test different visual styles in live environments
• Gather internal feedback from the client (the CEO)
• Identify patterns in what resonated most
• Over time, bold, structured visuals consistently performed best.
Research-Led Style Direction
Based on testing and research, I developed a hybrid visual style combining, Neo-Brutalism for confidence, structure, and impact; and Y2K influences for energy, modernity, and cultural relevance
This ensured the identity was intentional and informed,
not trend-driven.
The challenge
During a period of growth and exploration, Yeet was refining its visual language across platforms while operating within a template-based website, making it essential to align visuals and messaging into a clear, consistent, and strategic system.
My Approach
Visual Exploration & Testing
Instead of choosing a direction upfront, I ran A/B design testing using static posts and ads with input from the CEO.
This allowed us to:
• Test different visual styles in live environments
• Gather internal feedback from the client (the CEO)
• Identify patterns in what resonated most
• Over time, bold, structured visuals consistently performed best.
Research-Led Style Direction
Based on testing and research, I developed a hybrid visual style combining, Neo-Brutalism for confidence, structure, and impact; and Y2K influences for energy, modernity, and cultural relevance
This ensured the identity was intentional and informed, not trend-driven.
The challenge
During a period of growth and exploration, Yeet was refining its visual language across platforms while operating within a template-based website, making it essential to align visuals and messaging into a clear, consistent, and strategic system.
My Approach
Visual Exploration & Testing
Instead of choosing a direction upfront, I ran A/B design testing using static posts and ads with input from the CEO.
This allowed us to:
• Test different visual styles in live environments
• Gather internal feedback from the client (the CEO)
• Identify patterns in what resonated most
• Over time, bold, structured visuals consistently performed best.
Research-Led Style Direction
Based on testing and research, I developed a hybrid visual style combining, Neo-Brutalism for confidence, structure, and impact; and Y2K influences for energy, modernity, and cultural relevance
This ensured the identity was intentional and informed, not trend-driven.
The challenge
During a period of growth and exploration, Yeet was refining its visual language across platforms while operating within a template-based website, making it essential to align visuals and messaging into a clear, consistent, and strategic system.
My Approach
Visual Exploration & Testing
Instead of choosing a direction upfront, I ran A/B design testing using static posts and ads with input from the CEO.
This allowed us to:
• Test different visual styles in live environments
• Gather internal feedback from the client (the CEO)
• Identify patterns in what resonated most
• Over time, bold, structured visuals consistently performed best.
Research-Led Style Direction
Based on testing and research, I developed a hybrid visual style combining:
Neo-Brutalism for confidence, structure, and impact, and Y2K influences for energy, modernity, and cultural relevance.
This ensured the identity was intentional and informed, not trend-driven.
Establishing the Identity
Once aligned, the visual language was rolled out across the following:
Establishing the Identity
Once aligned, the visual language was rolled out across the following:
Establishing the Identity
Once aligned, the visual language was rolled out across the following:
Pitch deck
Pitch deck
Pitch deck
Team t-shirts
Team t-shirts
Meta ads
Meta ads
Establishing the Identity
Once aligned, the visual language was rolled out across the following:
Team t-shirts
Pitch deck
Meta ads
Social Media
Social Media
This created consistency and recognisability across all brand touchpoints.
This created consistency and recognisability across all brand touchpoints.
This created consistency and recognisability across all brand touchpoints.
Website Redesign
Working within a rigid website template, the opportunity was to rework structure and content to better connect visuals with services, clarify Yeet’s differentiation, and introduce a more cohesive strategic narrative.
Website Redesign
Working within a rigid website template, the opportunity was to rework structure and content to better connect visuals with services, clarify Yeet’s differentiation, and introduce a more cohesive strategic narrative.
Website Redesign
Working within a rigid website template, the opportunity was to rework structure and content to better connect visuals with services, clarify Yeet’s differentiation, and introduce a more cohesive strategic narrative.
Website Redesign
Working within a rigid website template, the opportunity was to rework structure and content to better connect visuals with services, clarify Yeet’s differentiation, and introduce a more cohesive strategic narrative.
Concept & Execution
Chess emerged as a strong strategic metaphor, allowing Yeet’s six services to be positioned as a cohesive system rather than standalone offerings. I used this framework to restructure the website, align visuals and messaging, and introduce strategic, playful CTAs like “Make your move.”
Website is in progress to change
www.yeet.co.za
Concept & Execution
Chess emerged as a strong strategic metaphor, allowing Yeet’s six services to be positioned as a cohesive system rather than standalone offerings. I used this framework to restructure the website, align visuals and messaging, and introduce strategic, playful CTAs like “Make your move.”
Website is in progress to change
www.yeet.co.za
Concept & Execution
Chess emerged as a strong strategic metaphor, allowing Yeet’s six services to be positioned as a cohesive system rather than standalone offerings. I used this framework to restructure the website, align visuals and messaging, and introduce strategic, playful CTAs like “Make your move.”
Website is in progress to change
www.yeet.co.za
Concept & Execution
Chess emerged as a strong strategic metaphor, allowing Yeet’s six services to be positioned as a cohesive system rather than standalone offerings. I used this framework to restructure the website, align visuals and messaging, and introduce strategic, playful CTAs like “Make your move.”
Website is in progress to change
www.yeet.co.za
Casestudies
Casestudies
My work spans brand identity, campaigns, digital design, and web-focused layouts. Some projects are explored in detail to show thinking, collaboration, and results.
My work spans brand identity, campaigns, digital design, and web-focused layouts. Some projects are explored in detail to show thinking, collaboration, and results.
My work spans brand identity, campaigns, digital design, and web-focused layouts. Some projects are explored in detail to show thinking, collaboration, and results.
Quick tabs
© Romanda Prinsloo. All rights reserved. Original artwork and content are the intellectual property of the creator. Client brands and materials remain the property of their respective owners.
© Romanda Prinsloo. All rights reserved. Original artwork and content are the intellectual property of the creator. Client brands and materials remain the property of their respective owners.
© Romanda Prinsloo. All rights reserved. Original artwork and content are the intellectual property of the creator. Client brands and materials remain the property of their respective owners.