Some of the coming-soon designs I created. The client did not want to show the product yet, so the visuals focused on mood, colour, and anticipation.
Some of the coming-soon designs I created. The client did not want to show the product yet, so the visuals focused on mood, colour, and anticipation.
Some of the coming-soon designs I created. The client did not want to show the product yet, so the visuals focused on mood, colour, and anticipation.
Visual Identity & Campaign System
USN Kurv 2025
Visual Identity & Campaign System
USN Kurv 2025
Visual Identity & Campaign System
USN Kurv 2025
Visual Identity & Campaign System
USN Kurv 2025
Overview
Kurv is a beauty and wellness supplement brand developed by USN and launched as a standalone consumer product. The work focused on establishing a confident, lifestyle-driven visual identity that could scale across packaging, campaigns, and digital platforms.
Overview
Kurv is a beauty and wellness supplement brand developed by USN and launched as a standalone consumer product. The work focused on establishing a confident, lifestyle-driven visual identity that could scale across packaging, campaigns, and digital platforms.
Overview
Kurv is a beauty and wellness supplement brand developed by USN and launched as a standalone consumer product. The work focused on establishing a confident, lifestyle-driven visual identity that could scale across packaging, campaigns, and digital platforms.
Overview
Kurv is a beauty and wellness supplement brand developed by USN and launched as a standalone consumer product. The work focused on establishing a confident, lifestyle-driven visual identity that could scale across packaging, campaigns, and digital platforms.
The brand targets women in their 20 - 40s who are lifestyle-driven rather than performance-focused. Kurv needed to feel empowering, modern, and joyful, while standing out in a crowded supplement market dominated by fitness-led branding.
The brand targets women in their 20 - 40s who are lifestyle-driven rather than performance-focused. Kurv needed to feel empowering, modern, and joyful, while standing out in a crowded supplement market dominated by fitness-led branding.
The brand targets women in their 20 - 40s who are lifestyle-driven rather than performance-focused. Kurv needed to feel empowering, modern, and joyful, while standing out in a crowded supplement market dominated by fitness-led branding.
The brand targets women in their 20 - 40s who are lifestyle-driven rather than performance-focused. Kurv needed to feel empowering, modern, and joyful, while standing out in a crowded supplement market dominated by fitness-led branding.
The Problem
The challenge was to build credibility and emotional resonance quickly, while avoiding clinical or fitness-heavy visual language. The solution needed to support short-form trends, social-first content, and future product expansion.
The Problem
The challenge was to build credibility and emotional resonance quickly, while avoiding clinical or fitness-heavy visual language. The solution needed to support short-form trends, social-first content, and future product expansion.
The Problem
The challenge was to build credibility and emotional resonance quickly, while avoiding clinical or fitness-heavy visual language. The solution needed to support short-form trends, social-first content, and future product expansion.
The Problem
The challenge was to build credibility and emotional resonance quickly, while avoiding clinical or fitness-heavy visual language. The solution needed to support short-form trends, social-first content, and future product expansion.
The Solution
The visual identity focused on mood, colour, and lifestyle storytelling instead of transformation-driven messaging. Bold, flavour-led colour palettes, soft lighting, and playful props were used to create a sense of optimism and approachability.
The Solution
The visual identity focused on mood, colour, and lifestyle storytelling instead of transformation-driven messaging. Bold, flavour-led colour palettes, soft lighting, and playful props were used to create a sense of optimism and approachability.
The Solution
The visual identity focused on mood, colour, and lifestyle storytelling instead of transformation-driven messaging. Bold, flavour-led colour palettes, soft lighting, and playful props were used to create a sense of optimism and approachability.
The Solution
The visual identity focused on mood, colour, and lifestyle storytelling instead of transformation-driven messaging. Bold, flavour-led colour palettes, soft lighting, and playful props were used to create a sense of optimism and approachability.
Execution & My Role
Working as part of the Yeet team, I contributed to some of the static campaign visuals, product hero imagery, and lifestyle-led compositions used across social, digital, and retail touchpoints.
The work shown highlights my role in shaping Kurv’s visual direction during its launch phase.
Execution & My Role
Working as part of the Yeet team, I contributed to some of the static campaign visuals, product hero imagery, and lifestyle-led compositions used across social, digital, and retail touchpoints.
The work shown highlights my role in shaping Kurv’s visual direction during its launch phase.
Execution & My Role
Working as part of the Yeet team, I contributed to some of the static campaign visuals, product hero imagery, and lifestyle-led compositions used across social, digital, and retail touchpoints.
The work shown highlights my role in shaping Kurv’s visual direction during its launch phase.
Execution & My Role
Working as part of the Yeet team, I contributed to some of the static campaign visuals, product hero imagery, and lifestyle-led compositions used across social, digital, and retail touchpoints.
The work shown highlights my role in shaping Kurv’s visual direction during its launch phase.
Some of the coming-soon designs I created. The client did not want to show the product yet, so the visuals focused on mood, colour, and anticipation.
Landing page
Ahead of launch, a pre-launch landing page was designed featuring a countdown and notification sign-up. The goal was to capture early interest and build momentum before release.
Landing page
Ahead of launch, a pre-launch landing page was designed featuring a countdown and notification sign-up. The goal was to capture early interest and build momentum before release.
Landing page
Ahead of launch, a pre-launch landing page was designed featuring a countdown and notification sign-up. The goal was to capture early interest and build momentum before release.
Landing page
Ahead of launch, a pre-launch landing page was designed featuring a countdown and notification sign-up. The goal was to capture early interest and build momentum before release.
Delivered Artwork
The visuals shown were designed by me using a combination of AI-assisted image generation and Photoshop to develop compositions, moods, and final assets. Selected campaign and social assets developed for Kurv’s launch.
Delivered Artwork
The visuals shown were designed by me using a combination of AI-assisted image generation and Photoshop to develop compositions, moods, and final assets. Selected campaign and social assets developed for Kurv’s launch.
Delivered Artwork
The visuals shown were designed by me using a combination of AI-assisted image generation and Photoshop to develop compositions, moods, and final assets. Selected campaign and social assets developed for Kurv’s launch.
Delivered Artwork
The visuals shown were designed by me using a combination of AI-assisted image generation and Photoshop to develop compositions, moods, and final assets. Selected campaign and social assets developed for Kurv’s launch.
Outcome
Kurv launched with a confident and recognisable visual presence that positioned the brand as lifestyle-first rather than fitness-led. The identity successfully differentiated Kurv in a crowded market and established a strong foundation for future growth.
Outcome
Kurv launched with a confident and recognisable visual presence that positioned the brand as lifestyle-first rather than fitness-led. The identity successfully differentiated Kurv in a crowded market and established a strong foundation for future growth.
Outcome
Kurv launched with a confident and recognisable visual presence that positioned the brand as lifestyle-first rather than fitness-led. The identity successfully differentiated Kurv in a crowded market and established a strong foundation for future growth.
Outcome
Kurv launched with a confident and recognisable visual presence that positioned the brand as lifestyle-first rather than fitness-led. The identity successfully differentiated Kurv in a crowded market and established a strong foundation for future growth.
© Romanda Prinsloo. All rights reserved. Original artwork and content are the intellectual property of the creator. Client brands and materials remain the property of their respective owners.
© Romanda Prinsloo. All rights reserved. Original artwork and content are the intellectual property of the creator. Client brands and materials remain the property of their respective owners.
© Romanda Prinsloo. All rights reserved. Original artwork and content are the intellectual property of the creator. Client brands and materials remain the property of their respective owners.
Casestudies
Casestudies
My work spans brand identity, campaigns, digital design, and web-focused layouts. Some projects are explored in detail to show thinking, collaboration, and results.
My work spans brand identity, campaigns, digital design, and web-focused layouts. Some projects are explored in detail to show thinking, collaboration, and results.